Jammu and Kashmir tourism department will launch a aggressive promotion campaign to make the state first priority tourist destination in the country.
An official spokesman said this evening that Director Tourism Kashmir Tasaduq Jeelani on Tuesday had an introductory and interactive meeting with the tourism stakeholders here at TRC to get their feedback about the tourism sector of the state. All the heads and representatives of the Valley’s travel trade and hotel associations attended the meeting.
While seeking their support for the promotion of the tourism sector, Director Tourism Kashmir assured his unflinching support to the stakeholders and desired that the department would work as a family to successfully market the State as one of the prime tourist destinations of the country.
He said the department would leave no stone unturned to promote all the tourism products of the State by organizing road shows at traditional and new markets of the State, holding interaction with media, increasing visibility of the state with more advertising and publicity besides organizing tourism promotional events in Valley.
Tasaduq Jeelani urged the travel trade and hoteliers to promote fair practices in the trade, which will help attract more travellers and build positive image of the State.
While laying stress on eco-tourism, the Director Tourism said the travel trade fraternity should take care of the fragile environment of the State while earning their livelihood to save the wealth of our natural resources for the posterity.
He said strict actions would be taken against those who would indulge in unfair trade practices.
On the occasion, the travel trade and hoteliers requested the Director Tourism to promote the State for upcoming Diwali and Durga Puja holidays.
They also urged the Director tourism to promote the State as a safe destination by countering the negative media publicity, which, they said, has affected the tourist influx to Kashmir.
The stakeholders raised many others issues regarding leisure, pilgrim, adventure, heritage and other related tourism products.
While assuring all support to the travel trade fraternity, Director Tourism Kashmir said he would devise short-term and long-term tourism promotional programmes in consultation with the stakeholders.
Deputy Director Kashmir Masarat Hashim, Deputy Director Registration Waseem Raja, Deputy Director Publicity Riyaz Ahmad Shah besides other officers of the department attended the meeting.