The record-breaking arrival of tourists in Jammu and Kashmir reflects the successful packaging of the uniqueness of tourism destinations in a perfect manner.
The significant increase in tourist arrival upsurge in the famous picturesque destination of the country is possible due to highlighting a diverse range of attractions- a concept launched by the tourism department under the leadership of Lieutenant Governor Manoj Sinha.
The administration is also focusing on exploring the full potential of pilgrimage tourism by developing various religious tourist circuits across the union territory besides the J&K Tourist Village Network initiative to transform 75 villages in Jammu and Kashmir known for historical, scenic beauty, and cultural significance.
The initiatives not only are aimed to empower youth and women through direct and indirect employment opportunities, but the youth-led sustainable tourism initiative aims to strengthen the sparsely populated economy and public entrepreneurship.
According to an official, these 75 offbeat locations will provide adventure seekers, trekkers, and international visitors with an experience of nature’s wilderness while also creating a livelihood in the forest environment villages through home-stays and nature guides trek operators, food stalls, and forest souvenirs.