The government has decided to intensify tourism promotion activities by organizing series of promotional events across the country including one at Mumbai to invite film industry people for shooting movies at enchanting locations in Jammu and Kashmir.
The decision was taken here at a meeting of tourism department chaired by Advisor to Governor Khurshid Ahmed Ganai to discuss the measures for showcasing the varied tourism potential of the state.
The Advisor urged upon the officers to carry forward the promotion of tourism by holding of promotional events in different cities of the country involving tour and travel and one at Mumbai for film industry people to invite them for shooting films in the state.
The meeting discussed various infrastructure development projects including Jammu Ropeway project, activities undertaken by the department under central and state sector schemes for upgrading infrastructure at the famous tourist destinations.
Asking for widespread publicity, the Advisor underlined the need to go for massive promotion through electronic and social media. For this he suggested to produce promotional films for telecasting on national and satellite channels on regular intervals and also posting them on internet and social media sites.
He also asked to use social media for promotion of tourism apart from print media advertisements, publishing articles and features in leading newspapers on tourism and organising trips of media persons to the potential locations.
The Advisor said that each region of the state has a rich culture heritage and scenic beauty which could charm the tourist.
The Advisor was informed that Tourism Department Jammu would organize “Jammu Mahotsav” from Feb 08 to Feb10 featuring variety of colourful events to attract both inbound and outbound tourists.