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How to choose your perfect foundation

Choosing the right foundation for your skin tone can be a hassle especially is you are a beginner. Also, picking a foundation that caters to your skin’s needs can be a real challenge – it comes in innumerable shades and formulas. It’s also the trickiest makeup product to use as it can either give you that complexion, or it can have the exact opposite effect if you get it wrong. With a little bit of research and an understanding of your skin, you’ll end up with the right one, so If you’re dying to have that seemingly natural perfectionwe’ve got some very useful tips to combat this problem.

Some Essential Things to Consider –


Understand Your Skin Type


This is perhaps the most important step to help you choose the perfect foundation formula. You must understand your skin’s demands and concerns to pick a formula that will work best for you.


Oily Skin


If you have oily skin, opt for a powder foundation or an oil-free liquid one. These contain powders that absorb oil, leaving you with a smooth, matte finish. Mineral foundations also work well on oily skin, because the dry particles tend to absorb moisture and also prevent shine.


Try: Estee Lauder’s Double Wear Stay-In-Place Makeup for lasting and shine-free wear.


Dry Skin


If you’re battling with dry skin, go for a hydrating powder foundation, a liquid or a stick one. These have a creamy consistency which delivers moisture to the skin and offer great coverage as well.


Try: Clinique Moisture Surge CC Cream or NARS All Day Luminous Weightless Foundation. These have a weightless, watery formula – the lightness allows the product to blend flawlessly, and there’s no sign of dryness.



Combination Skin


If your skin is oily in some place, and dry in others – you’re stuck in the worst of both worlds. How to choose the right foundation for combination skin? Try strategically mixing and matching formulas and avoid foundations that are formulated to be emollient or oil-rich or try placing different formulas on different areas of your face.


Your safest bet would be Maybelline Fit Me! Matte & Poreless Foundation as this not only hydrates and locks in moisture, but is also designed to suck out extra oil from places like your T-zone.


Sensitive Skin


How to find the right foundation shade if you struggle with acne-prone and sensitive skin. Look for certain ingredients that can irritate your skin like alcohol and fragrance and avoid them. Also, mineral oil and talc is a big no-no.


Try: Too Faced Born This Way Foundation or Tarte’s Amazonian Clay Full Coverage Airbrush Foundation. These are formulated without parabens and skin irritants.



 Match the Shade to Your Skin Tone


How to choose the right foundation that matches your skin tone? The best places to test whether a foundation is a match for your skin is your neck or jawline. The right shade will seamlessly blend into your skin color and won’t leave you looking ashy or ghastly. If it’s leaving a whitish cast on your skin or if it’s making you look darker, then it’s the wrong shade. Don’t be afraid to mix two different colors for summer and winter. This also works because your skin tone will vary through the year and also vary in different areas of your face.


When you’re in doubt, go with the slightly darker shade because going lighter almost always looks artificial and chalky.


 Identify Your Undertone


If you look at your bare skin, think about how golden (yellow toned) or rosy (pink toned) it appears. If you’re golden, you have a warm undertone, and if you lean towards the rosy side, you’re probably cool toned. If it’s a combination of the two, you have a neutral undertone. Another way to figure this out is to look at the color of your veins – if they appear more deep purple or bluish, you will likely fall in the cool-toned spectrum. If your veins appear greenish, you’re warm-toned. Now how to pick the right foundation?


Once you’ve determined your skin’s undertone, it will be easier to shop for your foundation, and you’ll end up picking the most flattering one. Some foundations also come with warm-toned and cool-toned labels.


Choose Your Finish


If you’re a newbie to using foundation, you may wonder what a “finish” is? Even regular foundation users may seem to be confused about which one they want. A finish is simply the kind of sheen (or the lack of it) a foundation formula leaves on your skin. You’ll find dewy, matte, semi-matte and luminizing finishes, each one looking stunning in its own right. But deciding which one is right for you depends upon which look you like best. It also depends on your skin type to be able to pull off any finish.


Doing the Dewy or Luminizing Finish


If you’re going for a dewy foundation, the rest of your makeup should be subtle – go for a subtle pigmented, non-shimmer eyeshadow and ditch the high-shine lipstick. Instead, use a matte lipstick. You don’t want a lot of sheen and shimmer going on, as this will only translate to a very oily appearance.


Test It Before You Buy It


Don’t just walk into the store and make your purchases before you’ve tested it out first. And we can’t stress enough upon this – do not color test on your hand! It’s not the same tone as your face. Instead, swatch along the side of your jawline for an exact color match. Choose a few shades that look the closest to your skin tone and test them out by dabbing some swatches NOT on your hand, but on your jawline to wind up with the most natural-looking color.


Seek a Makeup Professional’s help

If you walk into a department store, you’ll pay more for your foundation, but trust me, it’s worth it. You’ll definitely find some solid assistance from professionals who’ll help you out. This is especially helpful for all of you who beginners. Some brands also offer testers to interested customers, and you can test it out over a few days in mirrors and different lighting and also see how it photographs.


Now, that you know how to find your perfect shade, we will tell you some flawless tips and tricks in the next blog to ace that foundation base.

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