Gujarat Cooperative Milk Marketing Federation, marketer of milk & milk products under the brand name Amul, increases milk prices by Rs 2/litre in Ahmedabad & Saurashtra of Gujarat, Delhi NCR, WB, Mumbai and all other markets where amul is marketing its fresh milk while the milk price will be effective from 17 August.
The price of Amul Gold will be Rs 31 for 500 ml, Amul Taaza will be sold at Rs 25 for 500 ml, and Amul Shakti will be sold at Rs 28 for 500ml. The increase of Rs 2 per litre amounts to a 4 per cent increase in MRP which is lower than average food inflation.

As per a report, this price hike is being done due to an increase in the overall cost of operation and production of milk. The cattle feeding cost alone has increased to approximately 20 per cent compared to last year, Amul said. “Considering the rise in input costs, our member unions have also increased farmers’ prices in the range of 8-9 per cent over the previous year,” Amul said in a statement.

While during the corona pandemic the amul product prices were untouched.