SRINAGAR
The Handicrafts and Handloom Department of Jammu and Kashmir today launched the “Know Your Artisan” campaign, a unique initiative celebrating the Valley’s rich and diverse artisanal legacy.
The campaign aims to connect the public directly with Kashmir’s master craftsmen who have kept alive centuries-old traditions such as papier-mâché, pashmina weaving, wood carving, embroidery, and pottery.
Through this initiative, visitors will get the opportunity to meet artisans in person, witness live demonstrations, and learn about the stories behind some of Kashmir’s most iconic handcrafts.
Officials from the department stated that the campaign will help promote transparency, trust, and appreciation for locally made products. It also seeks to inspire younger generations to take pride in Kashmir’s traditional arts and carry forward the legacy of craftsmanship that defines the region’s cultural identity.
