ISHFAQ GOWHER In a moment of immense pride and recognition, Asha Sarmal, a prominent journalist associated with Gulistan News, was honoured with the prestigious State Award in 2024 by the Government of Jammu and Kashmir. The award celebrates her remarkable contributions to journalism and her unwavering dedication to providing an in-depth analysis of critical issues shaping the region. Asha Sarmal’s Journey in Journalism Asha Sarmal holds a Master’s degree in Journalism (MA Journalism) and a Bachelor of Education (B.Ed) from Jammu University. Her academic foundation and passion for storytelling have propelled her into the spotlight as one of the most respected voices in the media landscape of Jammu and Kashmir. With a career marked by incisive reporting and impactful programming, she continues to inspire aspiring journalists across the region. Currently, Asha hosts the widely acclaimed program “White Paper” on Gulistan News. This show delves deep into political, social, and economic issues, offering viewers a platform for robust discussions and critical insights. Her ability to tackle complex topics with clarity and precision has earned her a loyal audience and accolades from both peers and viewers alike. The 2024 State Award The State Award bestowed upon Asha Sarmal is a testament to her unwavering commitment to ethical journalism and her role in fostering informed public discourse. Presented by the Government of Jammu and Kashmir, this honour recognizes individuals who have made significant contributions in their respective fields, and Asha’s work stands out as a shining example of journalistic integrity and excellence. While accepting the award, Asha expressed her gratitude to her mentors, colleagues, and viewers who have supported her journey. She dedicated the recognition to the people of Jammu and Kashmir, vowing to continue her mission of shedding light on the issues that matter most to them. Driving Change Through Journalism Asha Sarmal’s work goes beyond reporting; it is about driving meaningful change and raising awareness about issues that matter to the people of Jammu and Kashmir. Her deep understanding of the region’s socio-political dynamics and her fearless approach to tackling sensitive subjects have solidified her reputation as a trusted journalist. Through “White Paper,” Asha has addressed pressing concerns such as governance, economic development, and societal challenges, empowering viewers with knowledge and encouraging constructive dialogue. Her efforts underscore the power of journalism as a tool for education and advocacy. Whether it is analysing policy decisions or providing a platform for marginalized voices, her work resonates with audiences seeking clarity and truth. Asha Sarmal’s Role in Shaping the Media Landscape In addition to her on-screen presence, Asha plays a pivotal role behind the scenes. Her leadership in curating content and mentoring young journalists has strengthened the journalistic framework of Gulistan News. By fostering a culture of accountability and professionalism, she ensures that the channel remains a beacon of credible news in the region. Asha’s dedication to her craft is reflected in her rigorous research and ability to break down complex issues for her audience. Her fearless reporting on contentious topics has set her apart as a journalist who prioritizes the public’s right to know above all else. Inspiration for Aspiring Journalists Asha Sarmal’s journey serves as an inspiration for young journalists aspiring to make a difference in their communities. Her dedication to truth, balanced reporting, and thought-provoking analysis sets a benchmark for journalistic excellence. By receiving the 2024 State Award, she has not only added another feather to her cap but also highlighted the vital role of media in shaping the future of Jammu and Kashmir. Her advice to budding journalists is simple yet profound: “Stay true to the facts, listen to the voices of the people, and never lose sight of your responsibility to society.” Conclusion Asha Sarmal’s recognition with the 2024 State Award is a well-deserved acknowledgment of her impactful contributions to journalism. Her work with Gulistan News and her thought leadership in addressing critical issues have made her a beacon of hope and integrity in the media industry. As she continues to make waves, Asha Sarmal remains a source of pride and inspiration for the people of Jammu and Kashmir and beyond. As the media landscape evolves, professionals like Asha remind us of the enduring power of journalism to inform, engage, and empower. Her story is a shining example of how dedication and integrity can create a lasting impact, leaving an indelible mark on both the profession and society.

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