Jammu Mayor Rajinder Sharma said that when it comes to waste segregation, the biggest challenge – after setting up civic infrastructure and manpower – is to bring change in people’s attitude towards responsible waste disposal.

“The Jammu Municipal Corporation will launch a drive to segregate waste at source,” Mayor JMC here told reporters.

He said, “in order to make Jammu clean, the garbage segregation campaign will be initiated in all wards of JMC. The move aims to inculcate the habit of source segregation among residents and education campaigns regarding it have already been started on the ground to promote the concept.”

“The initiative for waste segregation at source will be initially started from 100 houses,” said the Mayor.

He added that besides, a massive campaign will also be launched to educate the general public about the ill effects of single-use plastic items and the need for waste management.

“Children can prove great change-makers when it comes to waste segregation. We have plans of taking the concept to schools so they will in turn inspire their parents to follow through. There’s a better response when children are involved,” he added.

Deputy Mayor, Baldev Singh Billawaria and Chairman Swachh Bharat Committee, Hardeep Singh Mankotia were also present on the occasion.